Asda, which has ditched its Aldi Lidl Price Match scheme this week, has also announced changes to its rewards loyalty scheme.

The return of Rollback has seen instant price drops on thousands of products with more on the way as the supermarket revives ...

The price cuts will be, on average, around 25% although some will be slashed as much as 50%, and will be introduced to more ...

With falling sales and new boss Allan Leighton saying the turnaround 'could take 3-5 years', what does the Leeds-based ...

British supermarket group Asda on Thursday launched a major round of price cuts, with "a significant investment" its new boss ...

Asda has kicked off the year no retailer wants to, with its worst Christmas since 2015 and a redundancy round.

The supermarket has axed Star Products - which pay shoppers 10% cashback of the price of the item - from its Asda Reward app ...

Shoppers are up in arms following a significant alteration to Asda's rewards scheme. The supermarket giant has announced the ...

Asda has unveiled 4,000 price cuts and a heavyweight marketing push - but its discounter price match scheme has been dropped ...

The leopard print version isn't too flashy and looks premium on. We love how George at Asda has styled it with a pair of dark ...

The retailer has announced it will be scrapping Star Products from its Asda Rewards scheme, with the change taking effect ...

Asda has confirmed that it will slash the price of nearly 4,000 products at over 1,2000 stores from today (January 30).