One year after Miami Beach launched a viral marketing campaign about the city’s desire to “break up” with spring break, ...

Looking forward to spring break in Miami Beach this year? Well, think again because Miami Beach is issuing a major reality ...

The nonresident towing rate will be $516 - double the normal rate - plus a $30 administrative fee for vehicles towed in South ...

The City of Miami Beach released a hilarious ad Tuesday spoofing reality TV shows in a bid to get incoming spring breakers to ...

The minute and 30-second promo is part of the city's "Spring Break Reality Check" campaign, according to a memo written by Miami Beach City Manager Eric Carpenter. "The Office of Marketing ...

Changes are coming again for spring break in Miami Beach. They include closed parking garages in South Beach and $100 fees in other parts of the city. It’s all part of the city’s efforts to limit ...

Miami Beach officials roll out new 2025 spring break messaging, strict safety measures in hopes of repeating results they saw ...

It started last year, when the city launched an expensive ad campaign telling spring breakers that the party was over and ...

A new reality show-themed Miami Beach marketing campaign seeks to discourage spring break visitors. City of Miami Beach The city of Miami Beach released a marketing video Tuesday in which actors ...

“Consider this your reality check. Spring Break and Miami Beach don’t mix,” read the YouTube caption for the ad, which was released on Tuesday. The video is the latest salvo in a yearslong ...