The Super Bowl tackled breast cancer awareness in a new Novartis Commercial featuring survivor and comedian Wanda Sykes.

Hims & Hers' “Sick of the System” spot not only generated the highest engagement of all pharma-related ads that aired during ...

Americana and famous faces won the game inside the game, with a solid showing for pharma brands looking to polish their ...

U.K.-based ad agency DAIVID said Pfizer had a strong, positive message with its ad and scored high with intense positive emotions. The commercial was also a top performer with spikes in positive ...

Nike returned to the Super Bowl after nearly 30 years with a 90-second spot “So Win” featuring WNBA stars Caitlin Clark, A’ja ...

Super Bowl LIX is already proving to offer serious star power, with ad spots led by Chris Pratt, Eugene Levy, Michelle Rodriguez and even a When Harry Met Sally reunion with Meg Ryan and Billy Crystal ...

History will remember last night’s Eagles triumph in the Super Bowl as one of the more lopsided wins in the history of the ...

Here are the six themes from Super Bowl LIX's advertising lineup: 1. Playing it safe with nostalgia and offend-nobody jokes. Super Bowl ads have long served as a cultural mood rin ...

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USA Today's Ralphie Aversa shares why Buffalo got so much love from advertisers on Sunday night. BUFFALO, N.Y. — The Bills may not have been on the field on Sunday, but you probably noticed Buffalo ...

with the lead indication for prevention of stroke and systemic embolism in patients with atrial fibrillationAcquisition adds a late-stage asset and is aligned with Novartis strategic focus ...

The Boston Globe reports that the layoff is the largest in the organization’s history and comes amid financial shortfalls and operational challenges. Also in industry and pharma news: the nurse strike ...