Havas Middle East's David Do Rosario explores the future of Google Search in light of evolving consumer behaviour and the ...

Kiran Jay Haslam, CMO, Diriyah Company on how human-centric marketing need to remember that storytelling is a human ...

Through a campaign that's much more than a caffeine fix, Zoom Coffee Americano offers a lifeline for focus and clarity through 2025.

Esports World Cup Foundation’s Mohammad Al Nimer on the effect of marketing strategies and campaigns being considered ‘cool’ by gamers.

Blaming the algorithm is the easy way out, says Mahdi Shafiei. The algorithm isn’t out to get you; it’s built to give people ...

Impact BBDO’s Ali Rez predicts creative effectiveness through human creativity, speed to market, humour and more for the year ...

Naif Alrajhi Investment to launch Saudi Arabia’s first international media representation services company in partnership ...

In this publication late last year, I highlighted several trends that could affect PR in the immediate future. As 2025 unfolds, many of those patterns are becoming clearer. I’m expanding on my ...

Rixos Hotels’ Ali Ozbay shares his take on personalisation with purpose to access the future of hospitality in the ...

As Director of Operations, Alsheikh will lead operational strategy for Viola Outdoor as well as optimise its operational ...

Ampverse Pulse's Pulse Media business unit aims to provide a media buying platform that offers access to more than 30,000 ...