The research recommends CPGs explore AI tools to amplify customer retention, specifically to lock down personalization efforts across multiple channels. Appealing and catering to consumers’ personal ...

Henkel is selling its retailer brands business in North America, which includes detergent, fabric finisher and dishwashing categories, as part of its larger portfolio optimization strategy.

Hershey’s CEO Michele Buck said in an earnings call this week that she’s seen a continuation toward health and wellness, as well as growth in the company's zero sugar line of products and protein ...

More is not always more in generative AI investments — a realization that is dawning on many companies as early excitement around the technology settles into expectations for tangible results. “In ...

Will shoppers buy three bottles of laundry detergent instead of one if it means a better and more eco-friendly experience? Henkel thinks they might. Lori Herman, consumer insights lead at Mondelez, ...