AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

CTV transparency remains a flashpoint between advertisers and broadcasters. Plus: the chronic mislabeling of instream video.

Yahoo’s endorsement could drive further adoption of the data transparency labels throughout the programmatic ecosystem after ...

Criteo's Brian Gleason shared how it is working with agencies to capitalize on curation and measurement opportunities in ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Nielsen told ad buyers that it plans to drop panel-only ratings later this year, a decision that publishers and buyers have been waiting for.

Joel Cox, who co-founded the company with Miles in 2013 and now serves as the EVP of strategy and innovation, told AdExchanger that this new funding will allow Strategus to continue developing ...

Advertising generated $46.8 billion of Meta’s total Q4 revenue, which was $48.4 billion, up 21% year-over-year. Meta’s stock ...

Jeff Green, CEO of The Trade Desk, calls it like he sees it. And he doesn’t see a future for Google monetizing the open ...

Panels aren’t going away, mind. Panel data will be part of Nielsen’s Big Data + Panel offering, which earned Media Rating ...

Data brokers that operated in California last year need to register with the California Privacy Protection Agency by the end ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...