India’s social media influencers specialising in travel, food, and tech grow by 67%, 46%, and 42%, respectively from 2023 to ...

The Wonderful Pistachios’ campaign marries nostalgia with modern health, transforming pistachios into a must-have munch for ...

India’s advertising and marketing industry welcomes the provisions made by the Budget in the areas of income tax, digital ...

X has broadened its legal battle with advertisers over an alleged ad boycott, adding new brands to a list that already ...

Shifting gears from traditional demographics, the financial company wants to target dynamic 30-40s, young professionals, and ...

Campaign’s take: Coca-Cola India’s ‘Charged’ is back, and this time, it’s taking a prehistoric detour. Aamir Khan, known for ...

Myntra has launched its ‘Fashion with caution’ campaign, a witty take on the wild and often hilarious reactions stylishly ...

As Indian marketers flirt with neuromarketing, some brands dive deep while others tread cautiously. Is this the next big ...

With consumers’ app UX expectations evolving faster than ever, brands must build intuitive, prescient app designs to stay ...

The social media giant said the move will help ‘deepen connections’ between people and the businesses they love and has begun ...

Today’s consumers seamlessly switch between mobile, CTV, and DOOH. Adtech firms are decoding cross-platform strategies to ...

Television ad volumes in India declined by 4% in 2024 over 2023 and increased by 14% over 2020, finds TAM AdEx study.