Act your age” is an admonishment typically leveled at kids. But pain relief brand Aspercreme is using it as a rallying cry ...

Ahead of the season three premiere of HBO's “The White Lotus” on Feb. 16, the network is leaning into multiple brand ...

Streaming giant Netflix recently announced price increases across all subscription tiers, pushing their premium offering to ...

Last year saw a 45.5% leap in the number of global CMO appointments among companies with at least 200 employees, according to ...

Six notable brand campaigns that tap into multiple screens (or in-person) to share marketing messages surrounding the Super Bowl.

The continuing growth in spend on AI-powered campaigns such as Google’s Performance Max (PMax) and Meta’s Advantage+ is among the notable findings in the Q4 2024 Digital Ads Benchmark Report from ...

In fashion, it’s not just the product you’re buying—it’s the brand. I spent over a decade working on brands like Michael Kors, Uniqlo, Revlon and Banana Republic, where I saw how brutal the brand war ...

Multichannel rights are an important part of digital marketing, and now is the time to make sure you have your website set up properly. Here are strategies for navigating the new landscape.