As the ad tech landscape is undergoing a major transformation, with the decline of third-party cookies, the growing demand ...

Industry studies have pointed to the increased effectiveness of attention. PwC published a report using Lumen Research data ...

Google Drops Vow Against Using AI for Harm and Prepares for More AI Search Updates. Google parent company Alphabet has ...

News in brief: Outbrain Completes Teads Acquisition; UK Betting Companies Under Scrutiny for Ad Targeting; Nielsen and ...

StackAdapt, a leading AI-powered programmatic advertising platform, has announced a USD$235m (£188m) equity funding round.

Evorra, the next-generation SaaS audience and data platform, today (February 5th, 2025) announced a strategic partnership ...

With these hires, Adform is investing in expansion, as Glenn and Islam will further scale its momentum in the UK market. This ...

Elon Musk Adds more Advertisers to X ‘Boycott’ Lawsuit; Streaming Ad Tiers Grow in UK; E-commerce Platforms to be Liable in ...

LiveRamp, the leading data collaboration platform, today (February 4th, 2025) announces a partnership with Ocado Ads, the ...

TripleLift is proud to announce that we are an early beta participant for Amazon Ads' new traffic signal sharing and shaping ...

It Takes All of Us” is the early pacesetter in the 2025 Super Bowl ad battle after generating the most intense positive ...