Most consumer products (69%) have the same price online and offline, according to a recent report from Anthem Marketing Solutions. However, when there is a price difference between the two, 65% of the ...

Did you like this article? Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access… Ayaz Nanji is a ...

Social media, online video, and search were the ad channels that saw some of the strongest year-over-year growth in 2021, and further growth in spend is expected in 2022, according to recent research ...

As the first place more than 50% of all Americans go to search for products, Amazon is the e-commerce platform most brands can't afford to ignore. Nearly half of all large brands that use Amazon ads ...

Marketing strategy is often thought about in terms of where the market is going and how best to satisfy the changing needs of the market. Rarely is time spent analyzing one's own company and its ...

Discover how business automation transforms B2B marketing and sales, boosting efficiency, personalization, and revenue growth ...

Are PR professionals using generative AI to help with their jobs? If so, what sorts of tasks are they using AI programs for? To find out, Muck Rack surveyed 1,001 PR professionals between November 2 ...

If you are creating 500-word me-too blog posts that get read by no one, you are completely and absolutely wasting your time. It's not your fault. You've been told by so-called experts for years that ...

The weight loss industry is just huge, with the annual revenue of the US weight loss industry some $61 billion. That means lots of businesses are cashing in on obesity, as 108 million people are on ...

Ding, ding, ding! The battle is on, with email in one corner, and SMS across the ring. Which channel is best for your marketing efforts? Some 74 trillion emails are sent every year, and "only" 8 ...

Many people think of out-of-home (OOH) advertising as billboards and street furniture. Although those are certainly available ad formats, OOH offers other options and plenty of opportunities for ...