促进创新融合发展。各地应加快构建促进非遗创造性转化、创新性发展的体制机制，进一步搭建平台、创造条件推动非遗融入冰雪经济，促进“非遗+冰雪”提质升级，在有效保护的前提下，找准非遗保护传承与冰雪旅游发展的契合点，推动“非遗热”和“冰雪热”在更广范围、更深层次、更高水平上融合发展，提升非遗旅游品质，打造特色文旅品牌。

总体来看，文商旅消费市场开门红，体现出市场各方正积极拥抱新形式、新业态，深挖传统文化内涵和地方文化特色，并不断释放消费新活力。展现出“以文塑旅、以旅兴商、以商促文”融合发展新面貌的文商旅市场，有望持续释放巨大潜力，逐渐成为推动经济增长的新引擎。

Passenger flows have surged since Jan. 30, with daily trips exceeding 300 million on Jan. 31 and Feb. 1, both surpassing last year's levels, according to a research and development center under the ...

China's sci-tech museums have received more than 3 million visits during the 2025 Spring Festival holiday, according to the China Science and Technology Museum (CSTM) on Tuesday.