In a first-of-its-kind collaboration with Marketeam.ai, the business clients of Bank Hapoalim will receive Ella, an AI-based ...

Firms are deploying new tools to create campaigns and track how effective their marketing spending is, but the core concept ...

Looking to for-profit marketing strategies can provide nonprofits with a way to attract more attention and supporters.

As customers’ preferences continue to evolve, it’s essential for businesses to generate value through customer-centric digital marketing strategies, and effectively use various digital marketing ...

It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...

Are you a creative individual looking to turn your passion into a profitable career? In a world that increasingly values ...

Every January at Econsultancy we write a trends post summing up some of the skills and strategies set for prominence over the next 12 months in the worlds of marketing, ecommerce and digital. If you ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 350,000+ marketers who rely on MarketingProfs for B2B ...

Meanwhile, our flagship conferences include Digital ... media, marketing, advertising and technology landscape. Previously, he was the production editor at the South China Morning Post in Hong ...

Another area of influencer marketing that is gaining attention is using AI-based influencers instead of real people. It's a ...