Super Bowl airtime doesn’t come cheap. In fact, this year companies spent $8 million for 30 seconds of screen time at a Super ...

Harrison Ford doesn’t do many TV commercials. And he was pretty sure he wasn’t going to do a Super Bowl commercial for Jeep.

"It’s not the in-your-face big splash kind of Super Bowl commercial," Ford tells PEOPLE of his Super Bowl 2025 commercial for Jeep. "It's a soft sell." ...

The Jeep brand/Atiba Jefferson / MEGA But during the 2025 Super Bowl on Sunday, audiences saw Han Solo and Indiana Jones somewhere they’re not so used to — a TV commercial. Ford starred in a ...

Ram's action-packed spot in the Big Game, "Drive Your Own Story", shined a spotlight on freedom and power of choice for truck ...

And the film also pokes fun at one of Jeep’s biggest competitors, an automaker that shares a last name with the Star Wars and ...

Harrison Ford will turn 83 this summer ... ago with "Raiders of the Lost Ark" used his latest foray into Super Bowl commercials to offer up chestnuts on life and values and, as many are wont ...

even though my name is Ford.” By his own count, Francois has since 2011 crafted 35 Super Bowl commercials ... of advertising inventory with the TV network showing the football spectacular.