Fox Corp. is boasting a record haul in ad sales for Super Bowl LIX, which aired on Fox and was streamed for free on Tubi, of more than $800 million in gross revenue across all platforms. For the 2025 Super Bowl — the most-watched NFL championship game to date in which the Philadelphia Eagles decisively

That meant viewers of the most-watched broadcast of the season were treated to massive, all-caps “KC” and “PHI” blocks that ate up the bottom 10 percent of their screens. While the old “Fox Box” took up a small top corner of the display, this was intrusive, unignorable and, importantly, ugly.