Jan Philipp Wintjes, executive vice president of global omnichannel at Hugo Boss, shared on his LinkedIn that the company had started using generative AI to create images and video.

David Beckham is bringing the heat in his sexiest Hugo Boss campaign yet, stripping down to nothing but his underwear ...

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Victoria Beckham is giving the people what they want! The fashion designer gushed over her husband David Beckham’s new ...

The downgrade of Hugo Boss is attributed to persistent challenges in driving gross profit growth and a lack of compelling ...

One of the most easily famous and instantly recognised fashion brand logos globally, Hugo Boss AG was founded in 1924 by the legendary fashion designer Hugo Ferdinand Boss. The company initially ...

Ralph Lauren raised its annual revenue forecast on Thursday as the apparel maker bet on younger shoppers picking up its ...

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David Beckham can finally eat a decent meal again. The sports star, who signed a multiyear global partnership and design deal ...

Hugo Boss are continuing to invest in the retail footprint, with a larger mono-brand store being opened in Shanghai soon. The APAC footprint in retail is pretty big, around 25-30% of the footprint ...

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