I mean, it is tough out there. The post Michael Jordan& Co’s $129B Sponsor Deals a Major Blow, Leaves NASCAR Searching for Premier Partner After Ending 10-YO Ties appeared first on EssentiallySports.

The move draws attention to NASCAR's need to find a new name or sponsor to maintain the series' appeal and branding identity. The Xfinity Series faces a unique challenge because it doesn't have a ...