Nike hasn’t aired a commercial during the Super Bowl since 1998. The shoe and apparel company turned to Caitlin Clark and other women’s sports starts to get the message across. The 60-second spot debuted during the second quarter of Super Bowl LIX.

Nike unveiled its first Super Bowl commercial since 1998 during the Sunday NFL final broadcast. Created by Wieden+Kennedy Portland, the 60-second piece features eight high-profile female athletes and is part of the rollout of a new ad campaign titled “So Win.”