作者：以偿，编辑：GymSquare编辑部，转载：精练GymSquare 国际运动品牌的春节营销，是不同品牌蛇年新春系列的抢先亮相，更是一场谁更懂中国的较量。

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不知道小伙伴们有没有发现这样一个现象，社交媒体上越来越多地出现了一种健身鞋，它们长得有点像跑鞋，但总在健身房这样的举铁场景中出现，同时很多人又不仅穿着它举铁，还做很多跳箱、滑步之类的功能性训练。