The NBA season is really heating up, and trade deadline drama is at its peak. The post Nike Rejected LeBron James’ Idea for ...

The Athletic senior writer Sam Amick has an explanation for Nico Harrison's actions. According to Amick, it's all about ...

LeBron has also been at the forefront of Nike Basketball for the last decade, amassing the most expansive signature sneaker collection on second to his Airness himself, Michael Jordan. LeBron's ...

LeBron James' sneaker empire is adding another heavyweight to its legacy with the Nike LeBron 22 “Black Label.” Limited to just 1,984 pairs as a tribute to his birth year, this premium edition ...

Nike’s latest TV ad is another slick paean to individual empowerment and prevailing despite the naysayers. Centered around Memphis Grizzlies star Ja Morant, the commercial features various ...

There is significant news breaking about Kevin Durant ahead of Thursday's trade deadline. And it's not that the Phoenix Suns ...

The Los Angeles Lakers shocked the world when they traded Anthony Davis to the Dallas Mavericks for Luka Doncic. Not only was ...

LeBron James has “dreamed” of playing with Luka Doncic “for years,” according to Brian Windhorst. “LeBron has dreamed of playing with Luka Doncic for years. This is ...

Some posters claimed that discrimination does not exist in Japan and described the ad as an attack on the country. Others have called for a boycott of Nike products. A few critics pointed out that ...

Nico Harrison pulled off one of the most stunning trades in NBA history, sending beloved Dallas Mavericks superstar Luka ...