A $2,000 video card for consumers shouldn't exist. The GeForce RTX 5090, like the $1,599 RTX 4090 before it, is more a flex by NVIDIA than anything truly meaningful for most gamers. NVIDIA CEO Jensen Huang said as much when he revealed the GPU at CES 2025,

Nvidia’s new GeForce RTX 50-series graphics cards have been officially revealed and they are beastly. The RTX 5090 will cost $2,000 and require a recommended power supply of 1kW, or roughly the equivalent of running a belt sander non-stop.