USA Today's Ralphie Aversa shares why Buffalo got so much love from advertisers on Sunday night. BUFFALO, N.Y. — The Bills may not have been on the field on Sunday, but you probably noticed Buffalo ...

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Hims & Hers' “Sick of the System” spot not only generated the highest engagement of all pharma-related ads that aired during ...

The Super Bowl tackled breast cancer awareness in a new Novartis Commercial featuring survivor and comedian Wanda Sykes.

Here are the six themes from Super Bowl LIX's advertising lineup: 1. Playing it safe with nostalgia and offend-nobody jokes. Super Bowl ads have long served as a cultural mood rin ...

Americana and famous faces won the game inside the game, with a solid showing for pharma brands looking to polish their ...

U.K.-based ad agency DAIVID said Pfizer had a strong, positive message with its ad and scored high with intense positive emotions. The commercial was also a top performer with spikes in positive ...

History will remember last night’s Eagles triumph in the Super Bowl as one of the more lopsided wins in the history of the ...

Ads from Anheuser-Busch attracted acclaim to the beer-maker's marketing pitches on a day of star-studded—and expensive—advertisements.

Some MSU faculty members have ranked their favorite Super Bowl ads including ones from Michelob Ultra, Mountain Dew, Weather Tech, Google, and Novartis.

A powerful Super Bowl ad featuring Hailee Steinfeld and Wanda Sykes flips the script on society’s obsession with women’s ...