An Unprecedented Year for Consumer Goods, To Put it Mildly ... It’s not hard to spot the trends in the 2021 Top 100 Consumer Goods Companies list. Incorporating information from the financial results ...

Church & Dwight is doubling down on its digital-first strategy while strategically weaving in AI to complement its marketing efforts. Learn more. At our upcoming Analytics Unite event on April 28-30 ...

Hershey’s CEO Michele Buck said in an earnings call this week that she’s seen a continuation toward health and wellness, as well as growth in the company's zero sugar line of products and protein ...

As manufacturers of essential products, operating with a strong sense of purpose has long been a core component of the consumer goods industry. Being successful in CPG means taking seriously the fact ...

More is not always more in generative AI investments — a realization that is dawning on many companies as early excitement around the technology settles into expectations for tangible results. “In ...

Will shoppers buy three bottles of laundry detergent instead of one if it means a better and more eco-friendly experience? Henkel thinks they might. Lori Herman, consumer insights lead at Mondelez, ...

Supply chains aren’t getting simpler. In fact, they grow more complicated by the day. With geopolitical issues such as tariffs clogging up international efforts and companies expanding networks to ...

CPGs are testing formats that go beyond traditional advertising. From tapping audiences through third-party rewards programs to incorporating gamification, brands are driving brand growth and consumer ...

Artificial intelligence isn’t a cure-all for all of the supply chain’s woes, but it does hold great potential to alleviate some of its biggest challenges; for companies that are able to invest and ...

Beyond extreme atmospheric events, weather can impact daily shopping behavior. NRF panel says these insights can be crucial for retailer and CPG brand executives alike. The Molson Coors Beverage ...

In today's volatile market, CPG companies face immense pricing challenges due to persistent inflation and rapidly shifting consumer behavior. Even seasoned analysts ...

Artificial intelligence has the potential to play a game-changing role in nearly every facet of business, and the supply chain is no exception. By the same token, the Internet of Things can help ...