When Sally Met Hellmann’s, a Super Bowl 2025 commercial via VML, brings back actors Billy Crystal and Meg Ryan 35 years after the 80s hit When Harry Met Sally. And the famous line from a scene in Katz ...
Scott Walker, the former executive creative director at AJF Partnership, has revealed his new business, Ferocious. He says Ferocious is not just another creative agency, it is a doorway into the ...
It's hard to keep up with all the latest moves across media, marketing and advertising, so we've made a list. Check out the biggest moves in adland from this week.
Independent media agency Swifty Media has added three clients to their stable, including Australian Aged Care Group (AACG), Perini Tiles, and Wilson & Bradley. Perini Tiles and Wilson & Bradley ...
Commercials for artificial intelligence companies and products will likely dominate the Super Bowl this year, but ads for beer, snacks and cars will still be in the mix, according to Fox.
Regional publisher the Riverine Grazier plans a class action against Google over revenue lost because of the digital platform’s domination of the digital display advertising industry. The action ...
Meta hasn’t seen any “noticeable impact” on advertiser spend from the social media group’s change in content policy to a community moderated system. Meta has ended fact checking ...
GroupM media agency Wavemaker has used bold media and witty messaging to capture youth attention in Maybelline ANZ’s latest multi-platform campaign. Reinforcing Maybelline Sky High Mascara as ...
Google has launched Meridian, an open-source marketing mix model (MMM). Meridian relies on Bayesian causal inference that allows businesses to blend prior knowledge with real-world data in order ...