The study reveals a shift toward connected TV (CTV) as the primary platform for live sports, signalling a new era in how fans ...

In this interview, we sat down with Michael Wamberg, head of AI at Nexta, to discuss how marketers can boost ROAS (return on ...

As the ad tech landscape is undergoing a major transformation, with the decline of third-party cookies, the growing demand ...

Industry studies have pointed to the increased effectiveness of attention. PwC published a report using Lumen Research data ...

Google Drops Vow Against Using AI for Harm and Prepares for More AI Search Updates. Google parent company Alphabet has ...