The study reveals a shift toward connected TV (CTV) as the primary platform for live sports, signalling a new era in how fans ...

In this interview, we sat down with Michael Wamberg, head of AI at Nexta, to discuss how marketers can boost ROAS (return on ...

As the ad tech landscape is undergoing a major transformation, with the decline of third-party cookies, the growing demand ...

Industry studies have pointed to the increased effectiveness of attention. PwC published a report using Lumen Research data ...

Google Drops Vow Against Using AI for Harm and Prepares for More AI Search Updates. Google parent company Alphabet has ...

With these hires, Adform is investing in expansion, as Glenn and Islam will further scale its momentum in the UK market. This ...

StackAdapt, a leading AI-powered programmatic advertising platform, has announced a USD$235m (£188m) equity funding round.

Evorra, the next-generation SaaS audience and data platform, today (February 5th, 2025) announced a strategic partnership ...

Achieving a true omnichannel approach is about more than simply having a number of separate channels working separately, as most channels are already siloed by nature. A true omnichannel approach ...

News in brief: Outbrain Completes Teads Acquisition; UK Betting Companies Under Scrutiny for Ad Targeting; Nielsen and ...

It Takes All of Us” is the early pacesetter in the 2025 Super Bowl ad battle after generating the most intense positive ...