AI is expensive to build and run, the theory goes, and requires specific chips from specific companies – all of these ideas appear to have been disproved with the rise of DeepSeek, an AI start up ...

The Multiplier Effect makes the case that equity-building and performance advertising must be fully integrated in order to deliver the best returns.

Peter Stratton is a Senior Lecturer in Child Development at the Psychology Department of Leeds University and Chairman of the Psychology Business, which he founded to bring intensive qualitative ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

When it comes to developing highly effective marketing, WARC is the most trusted source of insight and inspiration for world leading brands, agencies, media owners and academic institutions. With our ...

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Shines a spotlight on the facts as well as the feelings around audio to smash these barriers apart and highlight audio’s unique qualities as a marketing channel. In 2024, Audio will account for 24.5% ...

Explore every episode of the WARC podcast right here, where fresh insights meet engaging conversations. Whether you're on the go or settling in for a deep dive, we've got something for you.

At the height of his footballing powers, Thierry Henry fronted a Renault Clio campaign in which he demonstrated not just his own brand of effortless cool, but also that he innately understood media ...

In its briefing note last month, the International Monetary Fund (IMF) stated that global economic activity had contracted in the second quarter of 2022 and, as a consequence, it had reduced its ...

The WARC Spotlight India series focuses on a timely industry topic facing brands in the market. It comprises a capsule collection of commentary, tackling the topic from a range of angles. Contributors ...

Part of WARC’s Evolution of Marketing programme, The Future of Media highlights trends in media planning, advertising investments and the media ecosystem. Media diversity provides new opportunities ...