1 天前 · Valve makes clear companies can still advertise in games. Those awkward billboards and real-world brand cosmetics are still fine to include, although Steam does stipulate that these …

1 天前 · Valve makes clear companies can still advertise in games. Those awkward billboards and real-world brand cosmetics are still fine to include, although Steam does stipulate that these …

1 天前 · Yesterday, Valve made waves when it updated its Steamworks Documentation now to include a dedicated "Advertising on Steam" page, illuminating its anti-advertising-on-Steam …

2 天之前 · Valve have updated the developer guidelines for releasing a game on Steam, making it clear that the scourge of mobile gaming advertising-based business models are not going to …

1 天前 · So a racing game advertising, say, Red Bull energy drinks on an in-game billboard falls in line with Valve’s stated guidelines. Related: Marvel Rivals devs finally overturn wrongful bans …

2 天之前 · Valve has updated its Steamworks Documentation website, and with it comes a clarification from the company behind one of the world's most beloved digital distribution …

1 天前 · Valve has implemented new rules around advertising, explicitly prohibiting games that force players to watch in-game ads. The new rules from Valve - available online and first …

1 天前 · Online advertising policies takes on different forms, and some of Valve's rules are different than how they're handled outside Steam. For example, YouTube will require non …

1 天前 · "Developers should not utilize paid advertising as a business model in their game, such as requiring players to watch or otherwise engage with advertising in order to play, or gating …

1 天前 · Valve has also banned games that "use advertising as a way to provide value to players," which includes giving out rewards—in-game items, free playtime, and so on—for watching or …