CRM stands for customer relationship management, which is a system for managing all of your company’s interactions with current and potential customers. The goal is simple: improve relationships to grow your business.

A customer relationship management (CRM) system helps manage customer data. It supports sales management, delivers actionable insights, integrates with social media, and facilitates team communication.

CRM stands for ‘customer relationship management’, a system for building better customer relationships. A CRM features lead management and contact management tools, as well as reporting and analytics, all of which help you track, understand, and communicate with your customers more easily.

Learn about CRM software — what it is, how it works, how it uses AI, and the factors to consider as you choose the right CRM system for your business.

Salesforce is a sales CRM that helps teams sell faster, smarter, and more efficiently. Sales Cloud is part of the #1 AI CRM, which empowers sellers, sales leaders, sales operations — and even partners — with data from any source and built-in trusted AI. With Salesforce, sales organizations can engage buyers, improve productivity, close ...

Salesforce is a sales CRM that helps teams sell faster, smarter, and more efficiently. Sales Cloud is part of the #1 AI CRM, which empowers sellers, sales leaders, sales operations — and even partners — with data from any source and built-in trusted AI. With Salesforce, sales organizations can engage buyers, improve productivity, close ...

The benefits of CRM software are clear: It keeps all historical data in one place, making it easy to manage customer relationships, gain insights, and unite your teams around a singular view of the customer. Let’s dig a little deeper into the top CRM benefits.

Start simply with Starter Suite, the all-in-one CRM for small business. Then scale endlessly with autonomous AI agents, unified data, and CRM apps together on one integrated platform. And connect with customers in a whole new way.

A CRM system allows businesses to manage customer and prospect relationships with data. You can store, track, and analyze customer and prospect information in one central location, including contact and account information, sales opportunities, service cases, and marketing campaigns.

B2B CRM, which stands for business-to-business customer relationship management, refers to systems, technologies, strategies, and processes that help businesses manage their relationships with existing and potential business customers.