Explore the development of our motion system and the role it plays in strengthening our brand identity. Find the latest news, media releases, opinions, images and videos from HSBC. Explore opportunities to make connections all over the world and help build the bank for a better future.

The HSBC brand is world famous – constantly moving and evolving. Find out about our iconic hexagon, our past, and where we show up in our customers’ lives.

By using what makes us recognisable, we’ve created a simple brand identity that allows us to tell our many diverse stories in relevant, recognisable, digital-first and accessible ways. Our creative work leads with our distinctive assets, reinforcing our brand identity in our audiences minds.

2021年5月4日 · Brand, design, user experience (UX) and content were the core pillars on which create.hsbc was built. These relate directly to our user and business goals. A vision was set by the team for create.hsbc to “simplify, inspire and accelerate every HSBC customer experience”

The history of our brand. HSBC was born from one simple idea – a local bank, serving international needs. In March 1865, HSBC opened its doors for business in Hong Kong, helping to finance trade between Europe and Asia. HSBC has one of …

HSBC’s brand incorporates a visual identity, customer experience, a master brand, sub-brands, campaigns, typography, colour palettes – and so much more. In this exhibition we explore the fascinating heritage that lies behind it all.

2020年2月3日 · In the face of depleted brand value, HSBC created its ‘Together We Thrive’ campaign, which saw the implementation of a new global brand identity that helped the bank tell highly localised stories.

2001年3月22日 · Four years ago Midland Bank shed its identity and adopted its parent’s global brand name. Now, HSBC is looking at ways to infuse the global brand with core values to increase customer loyalty.

2024年4月16日 · So, in 1983, the brand got its first universal emblem: a complex hexagon created by Austrian graphic designer Henry Steiner. The abstract shape is based on the bank’s flag, inspired by the symbol of St. Andrew from the Scottish flag. The black lettering “HSBC” stands for “Hong Kong and Shanghai Banking Corporation.”

2024年1月14日 · Step inside the world of branding, where a logo is more than a mere graphic; it’s the heart of a company’s corporate identity. We’ll unravel the story of the HSBC logo, delving into its historical canvas and exploring its role as a cornerstone of trust within the banking industry.