Stay informed with the freshest updates in digital marketing and telecoms through Mobile Marketing Magazine, your go-to source for the latest news, insightful analysis, and expert opinions.

Jan 6, 2025 · Robert Wildner, Co-founder and CEO of AVOW, emphasizes that app developers and mobile marketers must adapt to emerging trends and new channels to stay competitive in 2025.. As 2024 demonstrated, success in mobile marketing demands constant adaptation. The rapid pace of change—from shifting user expectations to groundbreaking technological advancements—requires marketers to stay flexible ...

Jan 2, 2024 · The mobile marketing industry is predicted to generate $184.5 million this year, new data has revealed. According to Future Market Insights (FMI), this rapid growth is driven by technology advancements, consumer behaviour shifts, and global expansion. As a result, the market is set to be worth $1.4 ...

Feb 19, 2024 · By, AVOW CEO, Robert Wildner. As 2024 unfolds, the mobile industry remains a hotbed of innovation and market evolution. Undergoing transformative shifts, this sector is not only altering its own landscape but also shaping consumer behavior …

Jan 3, 2025 · The new year is knocking on the door, calling for brands to meet customers with value and convenience on their device of choice — the mobile phone. The widespread adoption

News Playtika buys Superplay in a $700 million deal. Playtika has purchased mobile game developer Superplay for $700 million. An additional payment of up to $1.25 billion may be made, contingent on Superplay meeting specific financial goals over the

Dec 29, 2023 · Spotify’s Chief Financial Officer, Paul Vogel, has announced he will be leaving the streaming platform in March next year, days after the company announced it was laying off almost a fifth of its workforce to cut costs. In a letter, Founder and CEO Daniel Ek said: “Economic growth has slowed dramatically and capital has become more expensive.

2024 is here, and with it comes many fresh ideas and opportunities for refining your app marketing strategy. Staying up to date with the latest trends and advancements is pivotal to ensuring your marketing strategies don’t fall flat this year.

Nov 7, 2024 · As the competition for user attention intensifies, achieving organic growth is no longer just a “nice-to-have”—it’s a critical component for long-term app success. With acquisition costs climbing, organic growth has

About. Mobile Marketing is a specialist in the delivery of mobile marketing and tech news and research, and an established host of professional mobile marketing events in the UK and overseas.