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Redefining the Prime WomanPRiME is for the ageless generation of women who don’t dress, think, or act like women in previous generations. We are unique. Just as our teen and adult lives did not mirror our mothers, neither do our lives at 50, 60, or 70.Being entrepreneurial prime women ourselves, we launched PRiME as an online magazine

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Prime Women is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com and affiliated sites.

Prime Women is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com and affiliated sites.

The Online Magazine for women in their PRiME: Life, Fashion, Shopping, Health, Career & so much more! For and by women 50+ Prime Women is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by ...

Style and substance. Because our bodies change as we age, our fashion editors report on the latest trends and wardrobe essentials that flatter the over 50 woman and keep her looking chic – not dowdy or frumpy.

Prime Women is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com and affiliated sites.

Whether it’s dating, bouncing back after divorce, caring for aging parents or making the most of friendships, our editors share their experiences and help you navigate relationships in our prime.

Aggie Jordan is a writer in retirement. Author of The Marriage Plan, How to Marry Your Soul Mate in One Year or Less (Broadway Books), she writes and edits for the View, a magazine for residents of Sun City Shadow Hills, a Del Webb community in Indio, CA.