2024年12月5日 · YouTube has announced the release of its annual End Of Year trending lists, showcasing the year's most popular topics, music, and creators. The lists offer a snapshot of the content that engaged audiences in 2024.

2024年12月30日 · Snapchat’s 2024 was marked by steady updates and developments aimed at enhancing user experience, improving safety measures, and refining advertising tools.

2024年12月7日 · VDO.AI unveils 2025 marketing and campaign planning calendar. The 2025 Marketing and Campaign Planning Calendar provides a framework that helps align marketing efforts with key periods, such as holiday shopping peaks and significant industry milestones.

2025年1月6日 · As we enter 2025, marketing professionals across the spectrum, CMOs, social media managers, and content strategists, are sharpening their focus on the art of strategic planning. In a digital landscape where timing and relevance can make or break a campaign, having a clear roadmap is essential. The ...

2024年11月6日 · People buy relationships that let them say, "Hey, this feels like me," not goods. Making use of identity & emotion. A great culturally grounded campaign sells a feeling, a connection, or a sense of belonging rather than only a product.

2025年1月22日 · The India Chapter of the International Advertising Association (IAA) along with the Asian Federation of Advertising Associations have announced the call for entries for the 15th edition of the widely acclaimed Olive Crown Awards.

2025年1月7日 · A marketing leader’s day is a balancing act between making strategic decisions, guiding creative visions, and adapting to changes. Analysing data that informs the next big campaign, collaborating with cross-functional teams to ensure brand consistency, meetings with stakeholders, feedback sessions with consumers, and brainstorming sessions with creative teams, are just a few of their tasks.

2024年12月27日 · Unveiling Yearbook of Campaigns 2023-24 A curated showcase of 2024’s most impactful marketing campaigns, blending creativity, technology, and cultural relevance across diverse categories.

2024年11月22日 · Invisible Falguni Pathak, UGC hook step & more: How Swiggy Instamart delivered Navratri essentials Swiggy Instamart took advantage of Falguni Pathak’s cultural status and playful 'invisible' persona to create a buzz-worthy campaign that aligned perfectly with the festive spirit of Navratri.

2024年12月24日 · Phase 2: To amplify the mystery, 11 micro-influencers joined the conversation, creating reels and posts speculating about Sam Red’s identity. Their content cascaded into a social media frenzy, turning the mystery into a thrilling hunt. Publications like Elle, FilmyGyan, and Instant Bollywood, along with other paparazzi and fashion outlets, joined in, fueling excitement across platforms.