1 天前 · Valve makes clear companies can still advertise in games. Those awkward billboards and real-world brand cosmetics are still fine to include, although Steam does stipulate that these must not be ...

1 天前 · Valve makes clear companies can still advertise in games. Those awkward billboards and real-world brand cosmetics are still fine to include, although Steam does stipulate that these must not be ...

1 天前 · Yesterday, Valve made waves when it updated its Steamworks Documentation now to include a dedicated "Advertising on Steam" page, illuminating its anti-advertising-on-Steam stance— GamingOnLinux ...

2 天之前 · Valve have updated the developer guidelines for releasing a game on Steam, making it clear that the scourge of mobile gaming advertising-based business models are not going to work on Steam. There's a new advertising page in the public Steamworks documentation that goes over what is and isn't allowed. What's allowed is as you might expect like ...

1 天前 · So a racing game advertising, say, Red Bull energy drinks on an in-game billboard falls in line with Valve’s stated guidelines. Related: Marvel Rivals devs finally overturn wrongful bans on ...

1 天前 · Valve has updated its Steamworks Documentation website, and with it comes a clarification from the company behind one of the world's most beloved digital distribution services and storefronts about how in-game ads, as well as ad-based revenue models, are not allowed on any games that are hosted on Steam.

1 天前 · Valve has implemented new rules around advertising, explicitly prohibiting games that force players to watch in-game ads. The new rules from Valve - available online and first reported by Gaming ...

1 天前 · Online advertising policies takes on different forms, and some of Valve's rules are different than how they're handled outside Steam. For example, YouTube will require non-premium users to watch an ad (or some of it) before progressing. In 2024, executives at EA and Netflix expressed interest in bringing in-game ads to their titles.

1 天前 · "Developers should not utilize paid advertising as a business model in their game, such as requiring players to watch or otherwise engage with advertising in order to play, or gating gameplay behind advertising," read the updated rules on Steam. Valve explains that these elements will have to be "removed" before a Steam launch is permitted.

1 天前 · Valve has also banned games that "use advertising as a way to provide value to players," which includes giving out rewards—in-game items, free playtime, and so on—for watching or engaging with ...