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2024年2月8日 · Barry Dooley recounts the story behind the making of the much-loved Barry’s Tea Christmas radio ad created by the doyenne of Irish copywriters, the late Catherine Donnelly, at Irish International.

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The Marketing Society of Ireland has released the shortlist for this year’s Research Excellence Awards. The winners will be announced at the society’s annual Christmas lunch in the Shelbourne Hotel this Friday, where the guest act will be Paul Howard of Ross O’Carroll-Kelly satirical books fame. Society chair Mark Noble (pictured) said 2024 was once […]

A new Repak campaign by The Brill Building aims to change the way Ireland recycles packaging. ‘The Most Sorted’ calls on businesses and the public to reduce the amount of packaging that goes to waste by sending material ‘clean, dry and loose’ to recycling. It is the agency’s second national campaign since ‘Re-imagine’ in 2022 […]

Marketing.ie invites you to enter or nominate this year’s Marketer of the Year™. We’re looking for individuals with vision, drive, exceptional strategic and leadership abilities, who have achieved outstanding success for their brand and business. Since 1993, Marketer of the Year™ has saluted Ireland’s top marketers, who through their passion and commitment, have created winning […]

The Marketing Society of Ireland looks to the latest in consumer trends, retail strategies and the workplace in a forthcoming session entitled ‘Harnessing Signals for Change’. Three industry experts will talk about the insights and trends that are transforming food, retail and the workplace in Ireland. The three speakers are Grace Binchy of Bord Bia, […]

The search for Ireland’s top marketer is at an advanced stage. Three finalists have now been selected by the Marketer of the Year judges. Heineken’s Fiona Curtin for the roll out of the new Orchard Thieves cider, Brian Keating of AIB for his ‘Brave’ work and Tom Keogh of Keogh’s Crisps have made the interview stage where they present to the award’s judges.

The Brill Building was Ireland’s top agency at the EACA Impact European awards scooping the most golds for integrated marketing work. The agency’s AR Lens to Save Lives for the Marie Keating Foundation (MKF) took home three gold and one bronze and was the award show’s most honoured campaign.