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Marketing magazine is Ireland’s leading marketing, advertising and media monthly. Marketing.ie is read by Ireland’s top marketing and media executives, online and digital companies, advertising agencies, PR practitioners, researchers, direct marketing and promotion firms, designers, event organisers and film and sound studios. Marketing.ie is syndicated by controlled circulation on a ...

Ireland’s top marketing and media magazine Marketing.ie returns after an unexpected Covid-19 break with a new issue being posted out on July 1. Editor Michael Cullen decided to put the magazine on hold in mid-March once it became clear that businesses would find it hard to do business as usual given the exceptional health and economic impact of the lockdown.

The Marketing Society of Ireland has announced the shortlist for the 14th annual Marketing Society Research Excellence Awards. The line-up is again made up of entries across eight categories from Ireland’s top market research agencies. The awards focus on how agency teams work with clients in developing strategic campaigns founded in insight. After taking home […]

The annual search to find Ireland’s top marketer is underway as nominations are sought for Marketer of the Year (MotY) 2024. As always, the judges are looking for candidates who have achieved outstanding brand success through exceptional strategic direction, innovation, creativity and effective communications. Entrants must have …

The Marketing Society of Ireland has released the shortlist for this year’s Research Excellence Awards. The winners will be announced at the society’s annual Christmas lunch in the Shelbourne Hotel this Friday, where the guest act will be Paul Howard of Ross O’Carroll-Kelly satirical books fame. Society chair Mark Noble (pictured) said 2024 was once […]

The search for Ireland’s top marketer is at an advanced stage. Three finalists have now been selected by the Marketer of the Year judges. Heineken’s Fiona Curtin for the roll out of the new Orchard Thieves cider, Brian Keating of AIB for his ‘Brave’ work and Tom Keogh of Keogh’s Crisps have made the interview stage where they present to the award’s judges.

The Marketing Institute of Ireland (MII) has a new competency framework for the profession aimed at supporting the continued professional development of marketers. The Marketer Pathways Competency Framework follows a talks with the profession, which showed that marketers’ careers are being held back by a poor framework guiding their …

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Feb 8, 2024 · Barry Dooley recounts the story behind the making of the much-loved Barry’s Tea Christmas radio ad created by the doyenne of Irish copywriters, the late Catherine Donnelly, at Irish International.