In the 1980s, Citibank launched a marketing campaign featuring James Doohan, famously known as Scotty from “Star Trek.” The campaign ran the slogan “It’s the bank that makes it better,” as it aimed to capitalize on Doohan’s widespread recognition and trustworthy persona, aligning it with Citibank’s efforts to present itself as a reliable and innovative financial institution. This choice resonated with a consumer base that was becoming increasingly interested in technology and futuristic concepts

Citi Rewards

We had the best time honoring all of our amazing Branch Managers at our annual BMA’s (Branch Managers Awards)! 🏆 We are so proud of each and every one of you! Show them how much we appreciate them in the comments below! 🩷 | City National Bank & Trust

Registration and Activation

Citibank Announces National Digital Banking